Writing

Email Marketing Copy

Sales Methodology Product

11/06/13

Campaign response statistics on day of mailing: Orders: 112 Clicks: 1,216 CTR: 3.02% Conversion rate 9.2% Opt-outs: 37

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Business Opportunity Offer

23/05/13

Campaign response statistics on date of mailing: Clicks: 1,401 CTR: 3.44% Conversion rate 4.5% Opt-outs: 19

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Web Copy

UK Web Design Association

2012 http://www.ukwda.org ... uk-edition

Series of blog articles for the UKWDA

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Atlas Washroom Systems

2014 http://www.atlas-washrooms.co.uk

Web copy for a website selling washroom systems

Hi Peak Organic Animal Feed

2014 http://www.hipeak.co.uk

Full website copy for this organic animal feed company

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Garage Spa Ltd

2014 http://www.thegaragespa.co.uk

Full website copy for the Garage Spa company

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Jack & Jones Vintage Clothing

2015 http://jackjones.com/lifestyles/vintage/jj-vintage,en_GB,sc.html

Full website copy and product descriptions for key sections of this outdoor clothing company

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Lane End Cottage Holiday Homes - Teesdale

2014

Full website copy and content strategy for this holiday homes company

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Parcel Shipper Distribution Company

2015 http://www.parcelshipper.co.uk

Full website copy (main pages) for this distribution company

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Plasfilms Ltd

2015 http://plasfilms.co.uk/

Full content strategy map completed for a new corporate website for a subsidiary of Plastribution - Plasfilms Ltd

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Pro-sum Business Services

2014

Full website copy for this business services company.

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TH Plastics Ltd

2015 http://www.thplastics.co.uk/

Full website copy for a plastics company

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Hegewald GmbH

2013 http://www.hegewald-medical.de/de/unternehmen.shtml

Full website copy for this German based pharmaceutical company

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Omnitoons Mobile Technology - Singapore

2013 http://www.saleskit.com.sg/

Wrote the web copy for the new website of this Singapore based technology firm, including ongoing blog post writing and email marketing.

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CodersCode Software Ltd

2014 http://www.coderscode.co.uk/case-studies

Web page copy and case study writing for this UK enterprise software development company.

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OmniSaleskit

2013 http://saleskit.com.sg/

Web copy: home, features and case studies pages.

UK Web Design Association Blog Content

http://www.ukwda.org/blog, 2012 http://www.ukwda.org ... ems-part-1

With so many content management systems to choose from, we’ve put together a quick overview of the most popular options to help you decide which one is right for you – this week we're looking at WordPress, Drupal, Joomla, ModX and Silverstripe.

Sunshine Dental Services, Singapore

2014 http://sunshinedental.com.sg/home.html

Web copy for the entire website and blog.

Web Marketing Collateral

12 ideas to speak french

Ebook about French language learning techniques

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58 Copywriting Tips

http://www.webcopywizard.com

A list of copywriting tips for other copywriters

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Learn Italian in Style - Language Holidays

http://www.grand-tourist.com

A stylish digital and downloadable language holiday flyer for this Italian language learning provider

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Plastribution Ltd

http://www.plastribution.co.uk

A quarterly web magazine for this leading European plastics distribution company

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Plastribution Customer Case Study

http://www.plastribution.co.uk

A detailed company case study for this leading European plastics distribution company.

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Goethe Institute - German Language Learning

http://www.goethe.de/ins/gb/lon/uun/enindex.htm

A course brochure for the Goethe German Language Institute.

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SDL Case Study - Transcreation

Transcreation product and services case study for the industry leading language technology company, SDL plc.

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WebCopyWizard Downloadable Guide

http://www.webcopywizard.com

WebCopyWizard Guide to identifying unique selling propositions and product description writing for my own website

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UK Higher Education Academy

12/2014 http://www.heacademy.ac.uk/casestudies

Impact case studies on the work of the HEA in the higher education sector

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Product Descriptions

Duracell Batteries

http://www.voweurope.com/

Product Description copy for Duracell - produced while working in house with VOW Europe Ltd on their e-commerce data migration project.

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Superdrug - Boudoir Nail Buffer

Main label copy for nail buffer product

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Superdrug - Cocoa Butter

Main label copy for cocoa butter

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ECommerce Product Descriptions - Fab.com

http://www.fab.com

Product description samples submitted for the client's web content inventory at Fab GmbH, Berlin Germany

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Press Releases

Press Release for Business Publications

Linguist Software LLC, 09.29.2014

Multilingual Gaming Fonts promotional press release; "3 Billion New Gamers To Play Video Games World-Wide!"

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White Papers & Reports

SDL Technology White Paper

White paper on the features and benefits of SDL Xopus XML content management software.

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SDL Product White Paper

White paper on content management - the product content maturity model invented by SDL

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